“Mountainbike Marathons Stageraces are the ultimate experience for me,” Juul begins. “I prefer riding in the Alps, Italy, or other regions with long climbs. The combination of physical challenge and stunning surroundings makes it truly special.” While he enjoys all types of races, mountainbike stageraces hold a special place in his heart.

“You’re constantly pushing yourself to improve, all while riding in the most beautiful locations. Whether it’s the Italian Piemonte or a remote trail in Switzerland, the sense of freedom and accomplishment is unmatched.” Juul also appreciates the simplicity of mountainbiking. “All you need is your bike, nature, and some gear. My camper makes it even easier – everything I need is in there. No stress about forgotten tools or nutrition. I can just go.”

Juul uses The One for both racing and training, helping him navigate and monitor his performance. In 2024, he competed in events like the Swiss Epic and Alpentour with The One.

“In races like the Swiss Epic or Alpentour, reliable navigation is essential,” he explains. “The clear maps and the ability to switch between screens quickly make navigation effortless. Especially on technical descents or fast sections, it’s reassuring to know what’s ahead.”

Juul relies on three primary screens during races, each tailored to specific situations:

• Map View – Displays the route along with power output and heart rate. The map is zoomed in for detailed navigation.
• Metrics Screen – Provides a comprehensive view with eight metrics, including distance, time and elevation.
• Focus Screen – A simplified display with just three metrics: power, heart rate and speed.

In some situations, Juul reduces his display to a single metric: power. “During long climbs, power output is the most important. I want to see my wattage at a glance, without distractions.”

For training, he uses a customized setup. “For interval sessions, I add a lap counter and average power so I can analyze my performance accurately.”

Juul’s screen configuration is designed for simplicity and efficiency. “I don’t want to see too much information at once—only what’s essential. The One makes it easy to customize screens, so I always have the right information for every situation.”

With this thoughtful setup, Juul maximizes his performance during both training and races.

The One also plays a key role in Juul’s training. “I analyze my rides with TrainingPeaks and Strava to understand exactly where I stand and what I need to improve. During intervals, I use The One to track my power output and lap times. It’s an indispensable tool that I also use as a coach.”

In 2019, Juul began coaching through Bikesight Coaching, helping motivated mountainbikers achieve their best results.

Juul has ambitious plans for 2025. “I hope to qualify for the Marathon World Championships in Switzerland.” The championship course is familiar to Juul, as it was the site of his first marathon in 2002.

In addition, he plans to participate in stageraces races like the Transpyr and Lanzarote, as well as beach races. “The combination of adventure, competition, and nature makes it all worthwhile.”

With his passion for mountainbiking and attention to detail, Juul inspires others to push their limits. Whether it’s conquering a long climb, navigating technical trails, or sharing his experiences, his story motivates cycling enthusiasts everywhere.

With these shortcomings in mind, our design brief was simple:

• Secure hold: The One must stay firmly in place under all conditions.
• Aerodynamics: Minimize drag by aligning perfectly with the handlebars.
• Lightweight: Ensure mounts are as light as possible without compromising strength.
• Seamless integration: Design mounts that match the aesthetic and build quality of The One.

The One uses an industry-standard bayonet (bajonet) closure, familiar to cyclists. However, traditional bayonet mounts often fail under extreme vibrations, as the small wings bear the full force. To solve this, we integrated a rubber ring into our mounts, offering three key benefits:

1. Larger contact area: Distributes forces evenly, reducing stress on the bayonet wings.

2. Vibration dampening: Absorbs lateral forces, protecting the mount and The One.

3. Enhanced grip: Friction prevents The One from loosening during rides.

This innovation ensures a secure and durable system, designed to handle even the toughest conditions. Should the bayonet wear out (which hasn’t happened yet), it remains easily replaceable, in line with The One’s repairable ethos.

Our research identified three key areas where mounts flex under extreme loads:

1. Handlebar clamp: Flexible materials like rubber often create weak points.

2. Mount arm: The shape and material of the arm commonly compromise stiffness.

3. Adapter joints: Plastic adapters frequently add unnecessary flex.

To overcome these challenges, we implemented innovative design solutions:

• Direct, rigid clamping: Our mounts create a firm, rubber-free contact point with the handlebar, ensuring zero flex at the clamp.
• Ribbed structural design: By strategically integrating ribbing into the arm, we created an exceptionally strong profile, inspired by the design of construction beams in architecture. This allows for maximum stiffness without adding weight.
• Aluminum construction: The choice of aluminum strikes the perfect balance of strength and lightweight durability. By reducing the arm’s volume and thickness to just 3.5mm—compared to the typical 10mm in other mounts—we achieved a design that is 30% lighter than comparable options while maintaining superior performance.

All our mounts are engineered to position The One directly in the center of the handlebar, perfectly aligned with its height. This offers three major advantages:

1. Confidence in reliability: Users can ride with peace of mind, knowing The One will stay securely mounted.

2. Stable readability: The One remains rock steady, even on rough terrain, ensuring clear visibility at all times.

3. Reduced vibration noise: By minimizing flex and vibrations, our mounts prevent interference with The One’s gyroscope and accelerometer, enhancing the accuracy of our sensor fusion algorithms.

To accommodate different bike setups, Absolute Cycling has designed four distinct mounts:

1. Standard Mount: Fits handlebars with a 31.8mm diameter, ideal for road bikes.

2. Extension Mount: Attaches under an aerodynamic carbon handlebar’s integrated stem using two bolts.

3. Stem Mount: Fits onto the bottom bolts of the stem cap, often used for mountain bikes.

4. Pin-Joint Mount: Compatible with popular mounting points offered by major bike brands.

These options ensure there’s a perfect mount for nearly every bike and handlebar type.

Every mount is rigorously tested in the toughest environments, including the infamous cobblestones of the Paris-Roubaix course. The result? Absolute reliability and performance, even under the most punishing conditions.

Each Absolute Cycling mount is included for free with The One, allowing users to choose the option that best suits their bike. This ensures no additional costs for a premium aluminum mount and eliminates the need for unnecessary plastic alternatives.

With Absolute Cycling’s mounts, riders can truly ride with confidence, knowing their device is secure, aerodynamic, and perfectly integrated.

Re-Thinking Everything

“What role does a cycling computer actually play on a bike?” This was the fundamental question Harm Giesen asked as he began designing The One. To find the answer, he stripped the concept down to its core.

“A cycling computer exists because every cyclist, in some form, seeks feedback and validation,” Harm explains. “You’re on your bike, transferring all your energy into the pedals. There’s a voice in your head that wants confirmation: Yes, you’re going fast. Yes, you’re on the right path. Yes, you’re achieving your goals.

Harm concluded that a cycling computer’s role is one-directional: to provide data to the rider without demanding input in return. The rider’s job is to focus on performance and surroundings, while the computer delivers clear, distraction-free feedback—nothing more, nothing less.

From this foundation, Harm ensured that The One, the app, and the cloud each serve distinct roles:

• The One provides real-time information during rides, such as speed, distance, and navigation.
• The app is the control center, enabling users to plan routes, customize screens, and pair sensors.
• The cloud acts as a digital twin, synchronizing all data and settings seamlessly between devices.

This separation eliminates redundancy. For example, riders can plan routes via the app but not on The One itself. “The computer is there to serve you, not the other way around,” Harm notes.

This philosophy of simplicity also dictated design choices. Every feature had to align with the ultimate goal: enabling cyclists to focus on their ride without distractions.

The Challenges of Building Something That Doesn’t Exist

With the core philosophy of The One defined, the next challenge was making it a reality. Building a cycling computer that was accurate, intuitive, beautiful, and distraction-free required rethinking existing devices from the ground up.

Engineering Accuracy: Collaborating with Flanders Make, a Belgian research institute, Harm and his team developed sensor fusion technology, achieving pinpoint precision. This breakthrough allowed The One to deliver reliable performance even in challenging terrains like dense forests or gravel roads.

Balancing Form and Function: Harm partnered with Valeur Designers in Copenhagen to craft a product that looked as good as it performed. Together, they created a device that felt born for the bike: sleek, lightweight, and aerodynamic.

Overcoming Manufacturing Hurdles: Local production added another layer of complexity. While the Netherlands has a strong manufacturing heritage, expertise in consumer electronics—especially devices with embedded batteries that are compact, lightweight and watertight—was scarce. Setting up production required creativity, persistence, and collaboration with partners.

Developing a Seamless Ecosystem: The software ecosystem was equally challenging. The One needed to process sensor data, maintain wireless connectivity, and deliver real-time feedback via the display, while the app and cloud synchronized data in the background. Building this from scratch required a robust architecture capable of managing multiple sensor inputs and ensuring seamless integration across devices.

Despite constant hurdles—failed production runs, unstable software, and the pressures of tight budgets—Absolute Cycling pushed forward. Harm’s insistence on local production and sustainable design principles added complexity but ensured the final product met his vision.

From Concept to Competition

Building The One from scratch was an enormous challenge. We didn’t start with an established business or a product line to iterate upon—there was only a concept. And yet, our goal was ambitious: to launch a cycling computer that could compete directly with the best-selling models in the world.

From Design to Reality
The elegant design created by Valeur Designers was only the beginning. Turning their vision into a product that was not only functional but also circular, water-resistant, aerodynamic, and lightweight required an extraordinary engineering effort. Every decision was scrutinized to balance sustainability with performance, creating a product that adhered to Right to Repair principles while meeting the highest standards of durability and usability.

The Challenge of Local Production
Producing The One in the Netherlands was another uphill battle. Although the country has a strong manufacturing heritage, there is limited expertise in producing consumer electronics with embedded batteries that are compact, lightweight, and highly integrated. Setting up a production process that met these criteria required collaboration, persistence, and innovation at every stage.

Software: Building a Seamless Ecosystem
Developing the software was equally daunting. There was no off-the-shelf solution or ready-made partner with experience in creating a system like ours. The One needed to process sensor data, maintain wireless connectivity in all conditions, and deliver real-time feedback to the user via the display, while the app and cloud synchronized the data seamlessly in the background. This required a robust architecture that could:

• Process multiple streams of sensor information simultaneously.
• Ensure seamless interaction between device, app, and cloud.
• Display data clearly and reliably on a lightweight, embedded device.

Navigating Startup Struggles
As with any startup, we faced constant hurdles. Production runs that didn’t meet quality standards, software that wasn’t stable enough, and timelines that proved impossible in practice were just the beginning. The ever-present pressure to deliver results on a tight budget added to the challenge, with bankruptcy looming more than once.

The global corona crisis and the chip shortage brought progress to a standstill, halting both development and production. Each setback tested our resolve, but we found ways to adapt and push forward.

A Collective Effort
Despite everything, we made it. Thanks to the unwavering dedication of our team, investors, and partners, we secured the resources to overcome each obstacle. Year after year, we developed new prototypes, refined the product, and improved the software until we arrived at The One as it exists today: a cycling computer that is as functional as it is beautiful, ready to take on the giants of the industry.

On Friday, September 13, 2024, we celebrated the official launch of The One with nearly 100 people who were directly or indirectly involved in its creation. The choice of Friday the 13th was a deliberate nod to the many setbacks we faced and overcame throughout the journey. It was a moment of triumph, resilience, and gratitude, marking the beginning of a new chapter for Absolute Cycling.

The Cost and Rewards of Building Something Revolutionary

Looking back, the journey to build Absolute Cycling was both grueling and rewarding. Leading the company came with significant personal sacrifices—long hours, sleepless nights, and countless setbacks. But it also brought immense joy: the satisfaction of collaborating with incredible people and achieving what many thought was impossible.

One of the most valuable lessons Harm learned is the importance of trusting your instincts. “Advice will come from every direction,” he reflects, “but at the end of the day, your gut feeling is what guides you.” Staying true to principles like local production and sustainability wasn’t always the easiest choice, but it ensured that Absolute Cycling’s vision remained intact.

Building a team, a company, and a product from the ground up has been one of Harm’s greatest achievements. “Honesty and personal attention are what make the impossible possible,” he notes. These values, combined with a strong vision, helped Absolute Cycling overcome every hurdle.

Today, what drives Harm is the same passion that started it all: helping cyclists ride better, longer, and distraction-free. “Knowing we’ve built something that empowers riders to focus on their passion keeps me motivated to keep pushing boundaries.”

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Maarten is excited about the unique technology behind The One. Unlike traditional GPS computers that rely heavily on satellite calculations, Absolute Cycling uses direct measurements to provide unparalleled accuracy.

“What sets The One apart from other bike computers is its precision. The device integrates multiple parameters to pinpoint your exact location. Even in forests or between tall buildings, the signal remains reliable. For cyclists who demand flawless route tracking, this is truly a game-changer.”

Sustainability has always been a key focus for Maarten. Growing up, he was raised to make environmentally conscious choices.

“At home, we used to place milk bottles in the toilet tank to save water—about 1.5 liters less with every flush. Small steps like that add up and make a difference.”

This focus on sustainability is one of the reasons The One resonates so deeply with him. The device is fully modular: components like the screen, casing, and internal parts can easily be replaced. For instance, the repairability of the device allows its lifespan to be significantly extended, unlike other brands where the product’s lifespan is dictated by the longevity of the battery. Once the battery deteriorates in those products, they are often immediately rendered obsolete and ready for the scrap heap.

“With other bike computers, if something breaks, you often have to throw it away and buy a new one. With The One, everything is replaceable. The aluminum casing is recyclable, which aligns perfectly with my values. This is a bike computer built to last. It’s proof that technology can also be sustainable.”

Beyond its advanced technology and sustainability, Maarten is impressed by the device’s ease of use and design. “The One looks sleek and exclusive. It’s clear at first glance that it’s a high-quality product. When I was cycling in Cape Town recently, it caught a lot of attention. People kept asking, ‘Hey, what’s that on your handlebars?’ That’s cool, right? It reminded me of when I was younger, showing off my skateboard to express who I was. Now, with The One, I show what I stand for: innovation, precision, and sustainability.”

The simplicity of operation is another major advantage. “With the app, you can upload a GPX file and plan your route in seconds. The large, bright screen is easy to read, even in direct sunlight. There are no unnecessary notifications or distractions—just the information you need. It perfectly aligns with the slogan: ‘You and your ride.’”

Maarten sees The One as more than just a bike computer—it’s a symbol of how technology can drive progress toward a better future.

“As an ambassador for the Climate Classic, I believe in focusing on the positive steps being taken in sustainability. It’s not about doom and gloom; it’s about progress. The One fits perfectly into this vision: an innovative product that shows how small steps can collectively make a big difference.”

For Maarten, the Absolute Cycling The One is not just a reliable and accurate device—it’s a statement.

“It combines everything I value: precision, user-friendliness, and sustainability. For cyclists who want to stand out while contributing to a sustainable future, The One is the perfect choice. It’s more than a bike computer—it’s a step toward a greener, better world.”

“You and your bike, living together on this planet. That’s what it’s all about.”

The One isn’t just a high-performance cycling computer; it’s a commitment to sustainability. From the earliest stages of its design, The One was crafted with a circular approach, incorporating knowledge gained through the CIRCO track—a leading initiative in circular design innovation. This approach ensures that The One is repairable, recyclable, and compliant with the EU’s Right to Repair legislation.

Every detail of The One has been engineered to minimize environmental impact. No paints, coatings, or adhesives were used in its production. Each component can be disassembled using only mechanical tools, making repairs and replacements straightforward. For example, the aluminum housing, free of any coatings, can be easily recycled into new materials when replaced. This purity of materials allows components to remain uncontaminated, preserving their value and making reuse simple and effective.

However, creating a sustainable, water-resistant product without relying on traditional methods like coated electronics or potting—a process where electronics are encased in resin—was a significant challenge. Throughout the design process, we remained steadfast in saying no to quick fixes, ensuring The One stayed true to its sustainable roots. Achieving water resistance while maintaining a fully repairable design was a breakthrough, setting The One apart as a durable, environmentally conscious device.

The One is not only designed with sustainability in mind—it’s also produced locally in the Netherlands. This decision was driven by the simple logic that The One is predominantly used in Europe. Manufacturing close to home ensures faster problem-solving during prototyping and production, as well as tighter quality control.

While outsourcing to low-wage countries might have cut production costs in half, we believe that local production guarantees the highest quality and transparency. We know exactly where, how, and with what materials The One is made. Nearly every step—from housing production to chip soldering and assembly—happens in the Netherlands. This dedication is proudly acknowledged on the back of each device, which reads:

“This product is designed by Absolute Cycling B.V. and produced in The Netherlands.”

Our production philosophy extends to our service model. If a user damages their One—whether the housing is dented, the screen cracks, or the battery life diminishes after years of use—we offer full repair services. Components can be replaced, keeping The One in use and out of the waste stream.

This approach aligns with our ultimate goal: facilitating as many kilometers as possible ridden with our products, not producing the highest number of units. We believe in countering the culture of disposable electronics by ensuring our devices remain functional for as long as possible.

The One represents more than cutting-edge technology; it’s a vision of sustainable design. By choosing durability, repairability, and local production, Absolute Cycling is setting a new standard for how products should be made—benefiting both riders and the planet. With The One, you’re not just investing in a cycling computer; you’re supporting a future where innovation and sustainability ride side by side.

For years, Pieter relied on a simple setup: an odometer and a good sense of direction. “Sometimes, I’d just ride straight for an hour and then turn right to make my way home,” he recalls. But over time, his curiosity about more advanced tools grew.

When Pieter decided to invest in a cycling computer, he had one non-negotiable requirement: it had to be easy to use. “I’m a bit of a technophobe,” he admits. “If I can use it easily, anyone can.” For Pieter, The One turned out to be the perfect fit. He was initially drawn to its sleek design, but it was the combination of user-friendly navigation and elegant aesthetics that won him over.

Pieter’s first experience with navigation quickly paid off. During a group ride, everyone insisted on turning right, but his device advised them to go left. “And that was correct,” Pieter recalls with satisfaction. Since then, he’s been planning routes using Komoot, effortlessly loading them onto his cycling computer. “I just step on the bike the next day without giving it a second thought. It works seamlessly.”

Even on challenging mountainbike trails, like the ones in Schaarsbergen, Pieter’s navigation system has proven reliable. “It even picks up the narrowest paths with ease,” he says.

What Pieter truly appreciates is how the technology behind his cycling computer is continually evolving. Updates like a sharper display and faster uploads to Strava have enhanced his experience over time. “It’s great to see all the improvements in the software,” he says. Pieter enjoys contributing his ideas as well, such as a “surprise me” route function that could generate unique rides on the fly.

For Pieter, the formula for a good cycling computer is simple: ease of use and functionality. “It just has to work. That’s what makes it so appealing to me.”

The journey to create The One began with a guiding principle: its design had to be as groundbreaking as its technology. The inspiration for this level of ambition came from the Bang & Olufsen BeoSound Ouverture, a stereo system designed in 1992. Its timeless aesthetic, intuitive features—such as panels that opened with a wave of the hand—and durable construction demonstrated how thoughtful design could transform the relationship between user and technology.

This stereo became the spark that led us to Valeur Designers in Copenhagen, a studio known for blending elegance, functionality, and precision. Collaborating with Torsten Valeur and Jens Christian Møller, we set out to create a cycling computer that felt as though it was born for the bike. Every decision was driven by the desire to deliver a product that cyclists could trust, admire, and rely on.

The One’s machined aluminum housing is at the heart of its design, combining lightweight strength with a refined, elegant finish. The clean lines of the aluminum body extend seamlessly into every mounting bracket, ensuring the device integrates perfectly with any bike setup. This continuity reinforces the idea that The One is not just an accessory but a natural part of the bike.

Even the charging solution reflects this harmony. The sculpted pedestal charger mirrors the device’s design, highlighting The One while encouraging careful handling. This deliberate choice transforms charging from a routine task into a deliberate act, emphasizing the premium nature of the product.

The One’s mounting system is a triumph of design and engineering. Each mount aligns the device perfectly with the handlebar, maintaining a flush profile that adds no additional frontal surface area. This precision ensures optimal aerodynamics, making it an ideal companion for both racers and long-distance enthusiasts.

The mount also enhances usability. The placement of The One’s three tactile buttons allows riders to navigate screens without taking their hands off the handlebars, prioritizing safety and usability during every ride.

Weighing just 116 grams, The One is remarkably light yet durable enough to endure demanding conditions. Its 3.1-inch high-resolution display ensures clear visibility in all lighting scenarios, presenting critical information at a glance. This blend of lightweight design and advanced functionality ensures The One is a trusted extension of the rider’s performance.

The One sets a new standard in cycling technology and design. Every element, from its precision-machined aluminum body to its aerodynamic mounting system, reflects the meticulous care and thought that went into its creation. Key features include:

– Seamless Design Continuity: Aluminum housing and brackets flow together flawlessly.
– Thoughtful Charging Solution: The sculpted pedestal charger elevates both the device and the experience.
– Optimized Aerodynamics: Perfect alignment ensures zero added drag.
– Effortless Usability: Three tactile buttons enable full control without distraction.

To this day, the Bang & Olufsen BeoSound Ouverture sits proudly in the Absolute Cycling office, serving as a symbol of the inspiration and ambition that guided us in crafting The One. It reminds us that when design and technology come together, extraordinary things happen.

Discover more about this design journey at Valeur Designers.

Guy started cycling in 2008. What began as short rides with friends around his neighborhood quickly evolved into epic journeys, often lasting 10 to 11 hours. He loves participating in Gran Fondos for their atmosphere, challenging courses and ideally, a few tough climbs. In September, he accomplished another impressive feat: an 11-hour Gran Fondo, completed with his trusted companion: The One. This time, it was the Schwarzwald Ultra Rad Marathon (srum.de), a demanding cycling tour that starts and ends in Alpirsbach, Schwarzwald, Germany. Participants could choose from three distances with the longest officially set at 240 km. However, due to some detours this year, the route extended to a grueling 264 km with over 4,000 meters of elevation gain. A few days before the event, Guy received the GPX file of the route to upload to his device. The detailed course profile on The One, including distance and color-coded elevation markers, helped him anticipate the tough climbs ahead.

For Guy, The One is ideal for long-distance rides. One of its standout features is its bright, clear display. “The data is very easy to read, and that really makes a difference,” he explains. Initially, he had to adjust to the absence of a touchscreen, but he soon realized its advantages. “With a touchscreen, pages would sometimes switch accidentally in the rain. That doesn’t happen anymore.” Guy has also tested The One in heavy rain, including during rides in Italy. “It’s completely waterproof,” he confirms. This is thanks to Absolute Cycling’s innovative design, which eliminates open charging ports, ensuring a sleek appearance and total protection against the elements.

Navigation is critical for Guy, especially during events or rides in unfamiliar areas. The One stands out in this regard. “When I don’t know the area, I create a route and upload it. For events, I often receive a GPX file in advance, which I load into the app,” he explains. He praises the navigation system for its flawless performance, which is crucial for long days on the bike. The One is engineered with proprietary technologies: the Absolute Positioning Technology (APT) and Absolute Altitude Technology (AAT). These systems utilize a fusion of GPS data, environmental sensors, and motion sensors to provide accuracy in speed, position, and altitude measurements (read more about the technologies).
For his training rides, Guy often uses the metrics screen to monitor key stats like average heart rate and power output. This ensures he always has the most important data at a glance.

Guy believes The One sets itself apart in a market where cycling computers often follow the same trends, adding more and more features. “This is truly a different kind of cycling computer, both in functionality and design. Its ease of use is unmatched, and it’s the little details that make all the difference.” The waterproof design and innovative charging mechanism are perfect examples of this thoughtful approach.

Whether you’re tackling an 11-hour Gran Fondo or a shorter training ride, The One is the ideal companion for dedicated cyclists. As Guy puts it: “The One is designed with the user in mind and you can feel it in every detail. It’s not only functional but also beautifully designed. A true win-win.”

Setting up a route on The One is refreshingly simple. Upload your .gpx file directly from your mobile device—whether it’s sent via WhatsApp, email, or a cloud drive like Google Drive. You can plan routes in advance from the comfort of your smartphone without needing The One powered on. Once saved, routes are securely stored in the Absolute Cycling cloud and will automatically sync to The One the next time it’s powered on, via Bluetooth or WiFi.

When you’re ready to ride, The One streamlines the experience further: a single tap gives you instant access to start your route, or even a specific planned route for the day. No digging through menus or hunting for favorites—The One eliminates pre-ride hassle so you can dive straight into the experience.

Planning routes ahead also eliminates last-minute stress. Whether gearing up for a tour with friends or a personal adventure, you’ll avoid the common scramble of loading a route at the last moment—a relief for many cyclists accustomed to setup headaches.

Once on the road, The One’s navigation is designed to guide you intuitively. If you’re not at the route’s starting point, it automatically calculates the best way to join your planned route. You can even pick up the route mid-way, and The One will guide you seamlessly from your current position, adjusting for the intended direction of travel.

And if you deviate from your planned route? No problem. The One instantly recalculates a logical, cyclist-specific route to get you back on track—no distractions, no prompts. It just works.

Approaching turns is as smooth as it gets. The One alerts you 300 meters before each turn with a subtle beep and displays the next move. If there’s another turn soon after, you’ll see that too—allowing for anticipatory, uninterrupted navigation. This information is presented as a dropdown header across all screens, ensuring you never miss a direction, even if you’re checking other data like elevation profiles.

With a focus on rapid glance recognition, the navigation screen is tailored for instant orientation. A bright red marker indicates your current position and direction, while the minimalist map design, developed through iterative testing, ensures clarity with high-contrast colors and essential information only. This lets you recognize your location and route in a fraction of a second, minimizing screen time and keeping your focus on the road.

To enhance flexibility, The One provides two zoom levels when you’re riding without a route and three when a route is active, offering views ranging from immediate surroundings to a comprehensive overview. Using the app, you can quickly install any map to The One. After selecting a map, The One downloads it automatically over WiFi in just minutes. This minimalistic design choice ensures clarity without overcomplicating the experience, empowering you to navigate confidently without fiddling with settings mid-ride.

With The One, navigation becomes a part of your natural rhythm on the road. It’s more than a device; it’s an intuitive riding companion that removes friction from your journey, ensuring every ride is smooth, safe, and completely your own.

Henk has been involved with Absolute Cycling for years. Driven by curiosity as an entrepreneur, he struck up a conversation with Harm Giessen, the mastermind behind Absolute Cycling. Before long, he became the first investor, and in 2019 he also joined as a crowdfunder, along with 125 others. Over the years, he has actively participated in test sessions and closely followed the development of the new bike computer.

“When you join Absolute Cycling, you really become part of the family,” Henk says enthusiastically. The close connection he feels with the brand goes beyond just using the bike computer. The team involves users in product development; every three months, a new update is released, and user feedback plays a significant role. Some people even purchase The One specifically because they want to contribute to developing new features.

As a proud owner of the red limited edition of The One, Henk stands out during his rides. “At traffic lights, I often get asked: ‘What brand of bike computer is that? Is it a new brand?’ It’s fun to connect with other cyclists like that,” he says with a smile. It gives him satisfaction to be part of the Absolute Cycling community and to introduce new riders to the unique features of The One. “The One feels like a piece of jewelry on my bike,” Henk explains. “When I look down, I see a beautiful device on my handlebars.” For him, his bike is as important as a car is for others, and The One fits right in as an extension of his bike, carefully personalized to his preferences.

In Spain, where Henk spends much of his time, he uses The One on his various bikes: a road bike, gravel bike, and mountain bike. He notes how the cycling computer works perfectly in various conditions. The clear display remains visible even under the bright Spanish sun. And thanks to its smart technology, he doesn’t have to adjust anything manually, like connecting sensors; The One handles everything automatically. While climbing hills and mountains, he is impressed by how accurately The One works. “The incline percentage is spot-on,” he says. “With many other cycling computers, this isn’t always the case, but with The One, there’s no lag or inaccuracy. That gives a sense of calm and trust.”

For Henk, The One has made cycling more enjoyable and hassle-free. Thanks to customizable screens, he can see exactly what he wants without having to constantly adjust settings. “I now have a cycling computer that fits me perfectly because I’ve completely personalized it,” he says. With his experience, passion for sports and personal involvement with Absolute Cycling, Henk is a true ambassador for The One. His story illustrates how Absolute Cycling offers a community where everyone, from casual cyclists to seasoned athletes, can feel at home.