The One isn’t just a high-performance cycling computer; it’s a commitment to sustainability. From the earliest stages of its design, The One was crafted with a circular approach, incorporating knowledge gained through the CIRCO track—a leading initiative in circular design innovation. This approach ensures that The One is repairable, recyclable, and compliant with the EU’s Right to Repair legislation.

Every detail of The One has been engineered to minimize environmental impact. No paints, coatings, or adhesives were used in its production. Each component can be disassembled using only mechanical tools, making repairs and replacements straightforward. For example, the aluminum housing, free of any coatings, can be easily recycled into new materials when replaced. This purity of materials allows components to remain uncontaminated, preserving their value and making reuse simple and effective.

However, creating a sustainable, water-resistant product without relying on traditional methods like coated electronics or potting—a process where electronics are encased in resin—was a significant challenge. Throughout the design process, we remained steadfast in saying no to quick fixes, ensuring The One stayed true to its sustainable roots. Achieving water resistance while maintaining a fully repairable design was a breakthrough, setting The One apart as a durable, environmentally conscious device.

The One is not only designed with sustainability in mind—it’s also produced locally in the Netherlands. This decision was driven by the simple logic that The One is predominantly used in Europe. Manufacturing close to home ensures faster problem-solving during prototyping and production, as well as tighter quality control.

While outsourcing to low-wage countries might have cut production costs in half, we believe that local production guarantees the highest quality and transparency. We know exactly where, how, and with what materials The One is made. Nearly every step—from housing production to chip soldering and assembly—happens in the Netherlands. This dedication is proudly acknowledged on the back of each device, which reads:

“This product is designed by Absolute Cycling B.V. and produced in The Netherlands.”

Our production philosophy extends to our service model. If a user damages their One—whether the housing is dented, the screen cracks, or the battery life diminishes after years of use—we offer full repair services. Components can be replaced, keeping The One in use and out of the waste stream.

This approach aligns with our ultimate goal: facilitating as many kilometers as possible ridden with our products, not producing the highest number of units. We believe in countering the culture of disposable electronics by ensuring our devices remain functional for as long as possible.

The One represents more than cutting-edge technology; it’s a vision of sustainable design. By choosing durability, repairability, and local production, Absolute Cycling is setting a new standard for how products should be made—benefiting both riders and the planet. With The One, you’re not just investing in a cycling computer; you’re supporting a future where innovation and sustainability ride side by side.