Maarten is excited about the unique technology behind The One. Unlike traditional GPS computers that rely heavily on satellite calculations, Absolute Cycling uses direct measurements to provide unparalleled accuracy.

“What sets The One apart from other bike computers is its precision. The device integrates multiple parameters to pinpoint your exact location. Even in forests or between tall buildings, the signal remains reliable. For cyclists who demand flawless route tracking, this is truly a game-changer.”

Sustainability has always been a key focus for Maarten. Growing up, he was raised to make environmentally conscious choices.

“At home, we used to place milk bottles in the toilet tank to save water—about 1.5 liters less with every flush. Small steps like that add up and make a difference.”

This focus on sustainability is one of the reasons The One resonates so deeply with him. The device is fully modular: components like the screen, casing, and internal parts can easily be replaced. For instance, the repairability of the device allows its lifespan to be significantly extended, unlike other brands where the product’s lifespan is dictated by the longevity of the battery. Once the battery deteriorates in those products, they are often immediately rendered obsolete and ready for the scrap heap.

“With other bike computers, if something breaks, you often have to throw it away and buy a new one. With The One, everything is replaceable. The aluminum casing is recyclable, which aligns perfectly with my values. This is a bike computer built to last. It’s proof that technology can also be sustainable.”

Beyond its advanced technology and sustainability, Maarten is impressed by the device’s ease of use and design. “The One looks sleek and exclusive. It’s clear at first glance that it’s a high-quality product. When I was cycling in Cape Town recently, it caught a lot of attention. People kept asking, ‘Hey, what’s that on your handlebars?’ That’s cool, right? It reminded me of when I was younger, showing off my skateboard to express who I was. Now, with The One, I show what I stand for: innovation, precision, and sustainability.”

The simplicity of operation is another major advantage. “With the app, you can upload a GPX file and plan your route in seconds. The large, bright screen is easy to read, even in direct sunlight. There are no unnecessary notifications or distractions—just the information you need. It perfectly aligns with the slogan: ‘You and your ride.’”

Maarten sees The One as more than just a bike computer—it’s a symbol of how technology can drive progress toward a better future.

“As an ambassador for the Climate Classic, I believe in focusing on the positive steps being taken in sustainability. It’s not about doom and gloom; it’s about progress. The One fits perfectly into this vision: an innovative product that shows how small steps can collectively make a big difference.”

For Maarten, the Absolute Cycling The One is not just a reliable and accurate device—it’s a statement.

“It combines everything I value: precision, user-friendliness, and sustainability. For cyclists who want to stand out while contributing to a sustainable future, The One is the perfect choice. It’s more than a bike computer—it’s a step toward a greener, better world.”

“You and your bike, living together on this planet. That’s what it’s all about.”